When it comes to captivating audiences, The Traitors on BBC has done just that, while also making an influential impact on the fashion world thanks to the Highland-inspired, woolly wardrobe of Claudia Winkleman. Over the past three seasons of The Traitors, one of Scotland’s most celebrated fabrics—Harris Tweed®—has been at the heart of her striking, understated luxury ensembles.

Claudia’s wardrobe on The Traitors is a masterclass in embracing traditional fabrics while making them feel modern and luxurious. From structured Harris Tweed® blazers to flowing Harris Tweed® coats, her use of this heritage fabric highlights its unmatched versatility.

Describing her Traitors wardrobe as “trenches and tweed,” Claudia and her long-time stylist Sinead McKeefry continue to draw inspiration from British royals, particularly Princess Anne, whose “countrycore” style has been a central influence on the show.

A Royal Endorsement of Harris Tweed®

HRH The Princess Royal has long been an advocate for sustainable and traditional craftsmanship within the British luxury textiles industry. Her consistent support of the Harris Tweed industry and frequent appearances in Harris Tweed® garments bridge royal elegance with practical style.

Harris Tweed Hebrides received further royal recognition from Princess Anne when she officially opened the new dye house extension at the Shawbost Mill in 2017, describing the project as “an investment for the next generation.”

The Timeless Appeal of Harris Tweed®

What sets Harris Tweed® apart is its authentic production process. Handwoven by skilled artisans in the Outer Hebrides, this fabric carries a story of tradition and heritage. Every piece of Harris Tweed® bears the iconic Orb Mark, a guarantee of quality and authenticity that resonates with both designers and consumers.

The second season of The Traitors, which aired in 2024, saw Harris Tweed® at the forefront of Claudia’s Highland gothic outfits. A particular standout was a grey herringbone Harris Tweed® coat from premium womenswear label Bella Freud, which sold out within days of its feature. This sparked a surge in searches for herringbone fabric, proving the impact of Claudia’s iconic Highland style. Her styling choices have not only captured attention but also set trends, inspiring a renewed interest in timeless, sustainable fabrics.

Texture and Contrast

Not one to shy away from textures, Claudia’s signature style also showcases her expert use of varied fabrics to create visually striking outfits. From pairing the natural, tactile feel of Harris Tweed® with the smoothness of silk blouses to layering chunky knitwear under structured tweed coats, Claudia’s wardrobe is a testament to the art of contrast.

Another standout aspect of Claudia’s styling is her ability to blend high-end pieces with high-street finds. This mix creates a look that feels aspirational yet accessible, resonating with a broad audience. For example, a luxurious Harris Tweed® blazer may be paired with a simple knit sweater or affordable statement boots.

Winkleman’s Traitors wardrobe has solidified Harris Tweed®’s status as a fabric that is both fashionable and functional. Its connection to the show and the enduring appeal of its rich textures and ecofriendly production make Harris Tweed® an ideal choice for designers and consumers seeking to combine tradition with contemporary style.